SPIN 1038 is a top radio station in Dublin and is number 1 for music and entertainment. If you listen to SPIN FM you will be first in line to receive up to the minute music and entertainment news. Atomic won the industry pitch for SPIN FM and developed and launched their new brand positioning 'Be First'.
SPIN 1038 'Be First'
To communicate and reinforce the new brand position 'Be First" to SPIN FM's target audience of young, connected listeners.
The platform was brought to life in a series of iconic posters and print ads that showed the target audience directly plugged into famous artists. The posters featured the world famous artists, Florence Welch and Sam Smith.
Photography by Joseph Ford.
My role: Assistant to senior Art Director, shoot location scouting, shoot art direction, sourcing/liaising with photographer/retoucher.