Branding and identity design for a contemporary design store in Temple Bar, Dublin.
The brief for this project required me to come up with a concept, name and identity for a design store that would be based in Temple Bar in Dublin. The store could specialise in a single product type or offer a range. The one stipulation was that the final identity must be derived from research carried out on Temple Bar and incorporate the history and heritage of the area.
In the mid-20th Century Temple Bar was a run down inner-city slum and the state transport company CIE were planning to knock down the buildings and build a huge bus depot. While waiting on planning permission they let out the properties at cheap rates to artists, alternative botiques and trades people who flocked to the area. The bus depot never went ahead and Temple Bar became the lively bustling quarter that it is today.
The identity for the store grew out of the idea of all those creative interesting colourful people arriving to the area and making it their home. As their talents and skills were wide and varied ranging from art, design, craftwork etc, I wanted the store to offer a range of designer goods from homeware to fashion, accessories, gifts and art, that would reflect this rich diversity and represent many of the trades and products the first creative occupants to the area offered.
A range of heritage colours were chosen for the colour palette, the front of each piece being consistent and the back section changing. Paired with the modern logo and typeface the branding nods to the history of the area, as well as remaining contemporary, like the business itself.
My role: Concept, design and art direction.