Nominated for an ICAD Bell at the prestigious Irish Creative Advertising and Design (ICAD) Awards in 2013.
PS VIta Chalkwall
For Christmas 2012, Sony Playstation wanted to make sure their PS Vita Console was on everyone's Christmas list. A campaign ran across digital, press, outdoor and TV to raise awareness. But we needed another piece to really engage consumers and connect with them on a deeper level.
Giant blackboards were put up in two key locations in Dublin that posed the simple question 'What will you wish for this Christmas?. Free chalk was provided at the locations allowing passers by to write up what they wished for. Participation was huge, the boards had to be fully wiped clean every day. Messages ranged from serious to humorous to sentimental and really seemed to tap into peoples true feelings about the holiday season. People could also submit their wishes to Playstation to enter a competition to win some great prizes.
Watch the video opposite to see the campaign in action.
My role: Concept and project management.