100 Guinness Shaving Kits for men to give away!
Scientific research has shown that the hops in barley offer extraordinary benefits for the skin! As a result Guinness has developed a limited edition men's shaving product range that creates an exceptional creamy lather to give men a fantastic shave!
......Okay maybe not, but this could make a great Guinness April Fools' Day campaign.
April Fools' Day is a really nice opportunity for brands to show their sense of humour, engage fans and increase brand loyalty. With that in mind I came up with 'Guinness Shaving Kits For Men'*. The best fibs are ones that have an element of truth and could be believable. With Guinness's frothy head and natural ingredients it's not totally inconceivable that it could be used to make men's shaving products.
Teaser banner ads would advertise the new Guinness Shaving Kits for men and direct the target audience through to a microsite where they could learn more and enter their details to be in with a chance to receive a kit for themselves. Upon clicking 'continue' all is revealed when a pop up appears announcing that it's all a big April Fools' Day prank. As a consolation, the person is still entered into a draw to win one of 100 luxury barbering treatments at an exclusive Dublin grooming emporium.
Guinness Shaving Kits For Men - a simple, fun campaign for Guinness to make their customers smile and treat some of them to a lovely enjoyable experience as a reward for their loyalty and to grow their affinity to the brand.